However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.” “Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Co-Founderof D&S Professional Coaching. Email addresses are never sold or shared.If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel. Keeping the content fresh is key.įor more social media tips like these, visit our blog regularly and subscribe to our monthly eNewsletter. LinkedIn proves to be a great way for businesses to connect with others in a platform truly focused on business. Next up, business leaders can focus on updating the company description on the company LinkedIn account, adding keywords associated with its products/services and posting industry-specific news regularly. Add a mention to the employee handbook that the company background image may be used by employees who are employed by the organization and employees agree to use the image in alignment with company practices and procedures.)With this completed, the organization has strengthened its visual identity online at little to no cost. (Don’t make it a requirement since personal LinkedIn accounts are in fact personal and not company-owned. For employees already on board, email the team an update, letting them know that they are invited to use the provided company background image on their personal LinkedIn accounts, if they’d like. We recommend providing the image as a standard part of the welcome package emailed to new employees. The graphic for the logo image square should be formatted to 300 x 300 pixels.Take this free opportunity one step further by offering your company background image to your employees. (See area pointed out in the screen shot above.) To do so, click on the pencil icon in the white section of your company page and follow the prompts as described above. You can also upload your logo or an aspect of your logo to the smaller logo image square on the left of your company page. Select your desired image from your computer to upload.Click Upload cover image from the list.When you click that, the following drop-down menu will appear. Click the pencil icon in the top right corner of the default image.Click the Me icon in the top navigation bar of your LinkedIn account.Log into your LinkedIn account and go to your company page.You will need to have admin access to your company page in order to make these changes. Following these steps will allow you to replace the light blue dotted/starry default. Once the artwork is finalized, here are the steps to upload the background image to your company’s account. The ideal size for this image is 1,536 x 768 pixels. Organizations of all sizes can use their logos and brand standards to create a LinkedIn background image that emphasizes their products/services as well as values. Our team is here to end the boring, light blue, starry default and give businesses’ brands more reach. While the social media channel LinkedIn has been available since May 2003, I’m still surprised at the number of businesses that don’t apply their branding to their LinkedIn company page. As marketing experts and graphic designers, we’re always looking for good ways for organizations to build their brands and maximize their investment.
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